The 3D Revolution is Upon Us

24 02 2010

Judging by its insane $2 billion world-wide box office numbers, you have probably seen Avatar, James Cameron’s sci-fi epic. Due to the hype around the technology, and Avatar’s marketing, you probably ponied up the extra $2-$3 per ticket to see it in 3D. And trust me, you should have. Cameron spent years, literally, developing the technology it would take to craft the world of Avatar, and that includes the 3D cameras he used to film the entire movie.

With Avatar’s success has come a wave of 3D Hollywood films. No longer the fare of kids films and slasher films, 3D has become the “next-big-thing” for every producer pumping out a tent-pole film in the next 2-3 years. The upcoming Clash of the Titans remake, starring Sam Worthington, was not filmed in 3D. However, it’s release has been pushed to April to allow editors to reformat the movie into 3D. Announcements have already been made that the remaining Harry Potter films will be in 3D, as will the recently announced Spider-Man reboot, being directed by (500) Days of Summer director Marc Webb.

Now, the home-viewing market has to catch up. Obviously, home-viewers want to recreate the cinema experience in their own homes. That’s why we have 55-inch flat-screen HDTVs and high-definition Blu-Rays players. But what about 3D? When Avatar hits Blu-Ray disc later this year, people are going to want that same 3D experience in their living rooms. The problem is, the technology used to film these new 3D wonders requires the home-viewer to upgrade their technology too. Your Blu-Ray player and HDTV are going to be useless if you try to watch your Avatar 3D Blu-Ray on it.

Don’t worry, though, TV manufacturers are on the ball. Take LG, for example, which just leaked their newest 3D TVs and 3D Blu-Ray players. By mid-May, you’ll be able to go out and buy 3D capable TVs and Blu-Rays to enjoy 3D movies at home. (No idea if they come with the goofy glasses or if you have to buy those on your own.) Phillips, Sony and Samsung will roll out their own versions as well, and I’m sure Vizio won’t be far behind. For lucky PS3 owners, don’t fret, your system is still the best Blu-Ray player on the market, and Sony will be releasing a firmware update that will make your PS3 3D compatible too.

Also buried in that leak is LG’s announcement of a webcam for your TV. For Skypers and iChat-ers, this means that if you have an internet-ready system, you can be video-chatting in 720p resolution on your big flat-screen. Definitely a step-up from your MacBook’s iSight and 15-inch screen!

With Hollywood studios and home-viewing manufacturers on board, I’m sure 3D is here to stay. Let’s just hope that it is sooner rather than later that they finally figure out how to do it without the black plastic eye-wear.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: